Our brand, No Bad Shoes, was created with the purpose of bringing comfort and well-being to the feet, together with modern and stylish products. The first product we launched was an insole to improve the comfort of high-heeled shoes, which, after more than a year of research, resulted in a 33% reduction in pressure on the front of the feet. After this, we developed sheep wool insoles for thermal comfort, slippers and mega stylish slides, which were launched by our brand in the winter of last year and which ended up inspiring other famous national shoe brands this year, which makes us very proud. With the pandemic, we also thought about options for self-care, so in September 2020 we created and patented a reusable shoe that enhances the hydration of the feet, the Nobs Hidra Therm, which has been a real success and already represents the majority of our e-commerce sales. With the success of the Hidra Therm Shoes, we also created the deep hydration cream for the feet and, by user suggestions, the gloves and hand cream, which enhance the hydration of the hands, especially relevant at this time of intense use of alcohol gel and consequent dryness of hands.
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