The Atlanta Shoe Market Fair is a regional fair that has been gaining national strength in the shopping calendar of American buyers. The event is organized by SEST, SouthEastern Shoe Travelers, an association of agents and distributors in the southeastern United States. The Fair is focused only on the footwear segment and includes all categories of footwear, such as luxury, comfort, children, professional, country, etc.

It is important that the brand has a local partner to attend the event, given that the visitors of this fair are customers who are not used to the import process and prefer to negotiate directly with the local representative of the brand. The action takes place twice a year, in the months of February and August.