About the brand
365 soft was born out of a market demand for high-quality products designed for women who prioritize well-being, lead active lifestyles, and move the world while refusing to compromise on comfort, all day, every day.
During a research trip to New York in 2019, our creative team noticed how the foreign market offered several options for products made entirely of leather and equipped with technologies that enhanced comfort and quality. We also observed that such classic yet modern footwear was lacking in the domestic market. It was evident that a new brand was about to be born.
During the same trip, we decided on the name of our new darling, 365 soft. The name clearly indicates that our product was crafted to be worn every day of the year, all day long
