One of the largest and most traditional footwear industries in Brazil, Beira Rio and its eight brands (Actvitta, Modare Ultraconforto, Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano and Br Sport) are recognized in 95 countries. Founded in 1975, in Igrejinha/RS, the company took its first steps in the international market in the mid-1980s. It was from there that, according to the commercial and Marketing Director of the company, Maribel Silva, “the company gained room in the market, invested in the service of its customers and in the research process of the fashion areas, highlighting its products in the best shop windows in Brazil and the world, consecrating itself as the ‘new footwear industry’”.

Currently with a production of more than 400 thousand pairs per day, of which it exports more than 18%, especially to Latin American markets, Beira Rio stands out in important attributes for exports. According to Maribel, they are referentials in the international market, the possibility of research of origin of the materials used, sustainability - recognized at the maximum level in the Sustainable Origin, the only sustainability certification program of the footwear production chain at an international level – and the quality of the materials used. "In Brazil we have one of the most complete supply chains in the world and that values transparency, innovation and technology, certainly a differential before the main international competitors", evaluates the director.

Associated with Brazilian Footwear since 2003, Beira Rio sees the fundamental support for the increase and qualification of its shipments. "From a financial point of view, the support offered by Brazilian Footwear to associates, in business rounds and international fairs, enables participation, making it frequent and linear in the global calendar, optimizing investments and bringing customers closer together", Maribel points out, adding, also, the fashion editorials distributed for international press and the digital platform BrazilianFootwear.com, which generates customer traffic to the company's websites and which evolve into new businesses.

Founded almost 35 years ago, Pampili is another successful case when it comes to export. The children's fashion brand for girls, based in Birigui / SP, is recognized worldwide as one of the most beloved brands in the Brazilian children's industry. With an estimated production of more than 15 thousand pairs per day, of which it exports 10% to more than 40 countries, the company highlights the fact of having an “exporting culture”. "So we can easily adapt to the specific demands of each region, for products and experiences with the brand," says the manufacturer's CCO, Diego Colli.

To maintain and increase success across borders, Pampili has had the support of Brazilian Footwear since the first agreement, in 2000. "The program has always supported us in the main world events of the sector, contributing so that we could compete equally in the global market," evaluates Colli.

With most of the materials and inputs purchased in the Brazilian market, Colli points out that the national production chain is an important differential, both for domestic and international market supply. “We believe that the complete supply chain being in Brazil definitely puts us at a global advantage against the scenario of scarcity of resources, added to the international logistics crisis, effects of the pandemic that currently affects all continents”, concludes the CCO.
 

With a production of 15 thousand daily pairs of Suzana Santos, Azilê and Renata Mello brands, of which 10% goes abroad, Suzana Santos, founded in 1995, in São João Batista/SC, values the close relationship with international buyers.

According to the director of the company, Suzana Santos, this relationship gives credibility to the negotiations. "The long-standing relationship with customers enables a relationship of trust and consistency in orders, and helps in attracting new customers," he points out, highlighting that the company is always investing in national and international fairs, prospecting trips and service, seeking to understand the needs of the customer to be able to offer differentials for international markets.

Acting with the incentives of Brazilian Footwear since 2011, the company participates in the fairs Micam, Expo Riva Schuh and FN Platform, as well as digital rounds promoted by the program. "The support – from Brazilian Footwear – is very important both in terms of support and in the subsidy for the actions," assesses Suzana.